Colour Psychology: What's Your Brand Personality?Spring is in the air, and as I look around my community, the trees and flowers are budding, almost ready to present their bold, bright...
Emotional Marketing: Are You Connecting With Your Audience?Have you noticed how marketing and advertising have changed over the years? Decades ago it started with print. It evolved to the radio,...
Conversational Content: What’s Your Website Saying?When it comes to your presence online, it can be challenging to stand in a sea of websites where everyone is trying to catch your eye....
Social Media Time-Saver TipsDo you find managing your social media accounts to be exhausting and time-consuming? I’m sure the majority of your work day is focused...
Purposeful Personas: A Guide to Your Ideal CustomerWhen I mention the term "persona" to my clients or potential clients, many look back at me with a blank stare or know the word but aren't...