Colour Psychology: What's Your Brand Personality?
Spring is in the air, and as I look around my community, the trees and flowers are budding, almost ready to present their bold, bright...
Emotional Marketing: Are You Connecting With Your Audience?
Have you noticed how marketing and advertising have changed over the years? Decades ago it started with print. It evolved to the radio,...
Conversational Content: What’s Your Website Saying?
When it comes to your presence online, it can be challenging to stand in a sea of websites where everyone is trying to catch your eye....
Social Media Time-Saver Tips
Do you find managing your social media accounts to be exhausting and time-consuming? I’m sure the majority of your work day is focused...
Purposeful Personas: A Guide to Your Ideal Customer
When I mention the term "persona" to my clients or potential clients, many look back at me with a blank stare or know the word but aren't...