Do you find managing your social media accounts to be exhausting and time-consuming? I’m sure the majority of your work day is focused on generating new leads, managing your existing clients and running your business, not creating content. The following 5 social media tips will help you save time so you can get back to what you’re passionate about: Tip #1 - Plan Your Content
While it may seem daunting, setting aside a few hours a week to plan your social posts will make your life easier in the long run. This time will allow you to develop and grow your online voice and engage with fans and followers. Tip #2 - Curated Content
If you’re anything like us, you probably follow some pretty amazing mentors, colleges and influencers, so why not share some of their insightful work? Curated content is a great way to engage your audience will articles, videos, and links they may find entertaining and useful. Plus, encouraging others to succeed is just good business.
Tip #3 - Bank Photos, Videos & Graphics Having vivid, bold images, graphics or videos to accompany your content is essential. According to Jeff Bullas, articles with images get 94% more views than those without. These stats are mind-blowing! By having a stockpile of photos, images or videos on hand, you’ll save time and have stunning visuals to accompany your copy. Tip #4 - Utilize Scheduling Tools If you manage multiple social accounts, posting original content can be intimidating and challenging. Thankfully, there are great scheduling tools available for little to no cost. Companies like Hootsuite and Buffer have developed user-friendly software that connects your socials to one, central dashboard so you can quickly post or schedule posts to one or more accounts with just a few clicks. Tip #5 - Build a Strategy
Strategy is critical when it comes to business. The same goes for social media. It’s essential to have a solid foundation, so you have a clear vision of what your brand should look like online. Building a social media strategic plan doesn’t need to be a 50-page document, but it should include the basics, like developing target audience personas and setting measurable goals to name a few. Still, don’t have enough hours in the day to manage or develop your socials? Don’t sweat it. Avance Creative & Marketing Strategies can help. We've the expertise and time to ensure your online presence it fresh and engaging. Book your discovery consultation today.
Congratulations, you’ve made it to the end of our first Blog post, so here’s a bonus tip just for you! Once you’ve created your hashtags (please use them sparingly), save them to a document or file. Then you can just copy and paste when you’re ready to use them.